Global smartphone sales plunge 20% in pandemic-hit quarter

Apple’s iPhone 11, seen as it went on sale last September, helped the California-based giant weather the smartphone slump better than some of its peers

WASHINGTON: Global smartphone sales saw their worst-ever slump in the first quarter as the coronavirus pandemic hit consumer spending, a market tracker said Monday (Jun 1).

The Gartner survey found a 20.5 per cent drop in the first three months of the year.

The plunge came amid heightened economic uncertainty and government-ordered lockdowns in many parts of the world in March, Gartner noted.

Another factor was the shutdown of factories, many in China, which produce the handsets for most of the major global smartphone makers, noted analysts at Gartner.

The data showed Samsung keeping its leading position with 18.5 per cent of the market even though sales were down more than 22 per cent.

Huawei remained at number two with a 14.2 per cent market share, after a 27 per cent drop in sales for the Chinese giant being hit with US sanctions.

Apple held third place, seeing a more modest 8 per cent drop, giving the US firm a 13.7 per cent share.

“Apple had a strong start to the year thanks to its new product line up that saw strong momentum globally,” said Annette Zimmermann, research vice president at Gartner.

“Apple’s ability to serve clients via its online stores and its production returning to near normal levels at the end of March helped recover some of the early positive momentum.”

Global sales amounted to 299 million units in the quarter compared with 375 million a year ago.

 

Z24 News

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